This is the real answer.  PR is key for this coin to thrive from here on out.  I watched his live stream as it was happening and felt a pit in my stomach as I recalled reading about people's high expectations of the CEO and what big announcements were going to be made during the stream.  The FUD all started from there.  I, unfortunately, bought it on the rise and am now a few thousand in the red.  I don't really feel like it's going to be a complete loss, because I see it hitting $0.5 by end of year.  HODL is key for a coin like this.