Great informative post, the quote below from you I really liked. Very in line with my ICO lookout points, I add in looking into the teams backgrounds/linkedin/and if the CEO has worked with any of the devs/team members and how those projects turned out. but going over this checkmark list on all ICO's is a good start for everyone trying to dive in to that crazy world.
Every investor should be able to answer this question and before investing in any coin, you should always answer these questions :
What is the problem the token is trying to solve? Does the token have a real utility? How long the team is working on it? Is there already a product? What are the skills of the dev team and how many are they? Is there a clear and detailed roadmap? How big is the current target market and is it in line with the market cap of the coin? What is the current and total supply? Is there any competitors in the crypto market and in the non-crypto market?
If you are able to answer to all these questions for a coin you invested in, well, hats off, you really did your homeworks !