I believe this campaign which sells the chips is itself not so popular and it perhaps won't have strong impact on Ripple, but it is still a move forward and it establishes xrp as real money. What are these microchips anyway? At first I thought it was like these implants for deaf people, but then I read that there are chips containing the main information about a person! I don't think I would like to have one, since it is kinda weird to keep such info under the skin. I might be useful in case something happens to me, but what if the chip is tracked and so the person is unable to hide or just disappear for a while.