Is the distribution being done fairly and widely is important. You dont want a few whales to buy the entire offering and be able to control the price.
[/quote
If we talk about token distribution it is very important so that we have our own token sell and buy some in trading market specialy distrubution of token is the most awaited part in ico cause we all know we join ICO for the sake of helping the ico and have some earnings also. In the industry of organization we must put some couragement so that people will help in promoting some product so by the rule we do follow as they manage their ratings to us.