From the report: "Key things to look at at this graph are the Cost Per Result (CPR): how much do you need to spend for on average one click on the link of the ad? This is show in the above table. We created four different ad sets: German (DE/CH/A), Czech, Dutch (BE/NL) and Nordic (SE/FL/NO). Each of them has their own daily budget (which facebook happily spends) and reporting. We started with the German and Nordic sets first, and added Czech and Dutch later. A higher CPR means that advertisers are willing to spend more for the attention of the user, because the users generate more revenue afterwards. So not a bad thing. In total 104.577 people have been reached (the ad showed on their wall), on average 2.31 times. And 1.837 (1.7%) of those people clicked on the link, visiting https://crown.tech/team. Each click costing on average 80 euro cents.
For the initial setup, we have run an ad with the Check out the team at crown.tech post. This was to gather data about our demographics (age, gender, location, likes etc) of people who would be reached. We put no restrains on the criteria for showing the ads, this way facebook optimizes for users who click - and reports back to us which demographics these users have.
The next step will be to tailor custom ads, create two versions and see which works best. We can use the profiles gathered by the campaign so far, to optimize reach.
The overall campaign target is to reach people, telling them about Crown - for them to decide if they like it. Below some more demographic data about people who have interacted with the ads. Notice how post reactions went up 100% compared to 28 days earlier. "