Only a few years ago we had a growing number of shops here in Berlin that you were able to buy food and/or drinks from for bitcoin. Right now there are no more of these stores left. And most of the sellers I used to buy things from on the big marketplaces now refuse to trade bitcoin too and changed to etherium. I know for those people that think that bitcoin is the new gold it is not that bad but bitcoin was "released" to be something completely different. Right now bitcoin is no real crypto currency at all. Buy a coffee for 2,5 bucks and pay 25 bucks fee.... sure.......... In my opinion, bitcoin completely failed because of these fees and I sold every last satoshi and invested in other crypto currencies. Is there a single reason to stick to bitcoin? If yes, please feel free to tell me!
Yes, the price fee is high because Bitcoin price was boosted from last year and now every single market, pub, restaurant etc. who manage to have Bitcoin paying machine want to make a profit with fees. Just keep in mind some of this markets, pubs, restaurants pay fees to their country, so their logic is that you pay a fee for coffee, Bitcoin transaction and country fee.
So this provides them to make their profit without fees.