The proprietor is trying his best to make as much cocoa as he can but even hiring a couple of people to help he can't make more than a hundred cups of cocoa because the cocoa machine only makes one cup at a time.
The end.
This is great and I think it's applicable to the bitcoin economy. We're currently in the process of paving that path, but we still don't know how many people will venture across it and whether or not there'll be an oversupply of cocoa.