Not sure if it's the right board or if it's been already discussed, apologies if so, but:

with all the talk about top ATI cards being sold out throughout the western world, do you guys think that the card manufacturers actually take notice of bitcoin phenomenon, or is it not even a blip on ATI's and NVidia's radar?
How about manufacturers, like MSI, Saphire and others?
Do you think they are working on custom chips?
Do they realize that they have a interest on helping to keep BTC alive?