It is already. Bitcoin has now reached it's point where a lot of people are now familiar with it. Unlike the time when I started, many does not even have an idea that bitcoins or cryptocurrency exists. That was just months back actually. And now, everyone knows what it is and evryone has their own opinion about it. Some are saying it's a trap, a bubble that will burst. And some are saying it will continue to go up for several more years to come.
But the point is, it is already the big thing. With the help of social media most especially facebook, the Bitcoin popularity dramatically increased together also with the demand and value. Also, the news on television also helped as Bitcoin now is being talked about and even a hot topic lately.