One of the primary problems is incentive alignment. With a subscription model, the platform is motivated to get the user to push 'go' on the subscription, and then maintain just enough satisfaction that the user doesn't cancel afterwards - or so that the user forgets entirely. It also doesn't reflect the value the user gets out of the platform - a "one price fits all" model means a majority of users are paying either too much or too little.

Typically speaking, businesses love subscription models because they're super profitable. But we anticipate, with our new system, we can have a similarly successful business but with way more nuanced and streamlined user satisfaction methods.