How is BuzzShow better than DTube, offshoot of Steemit, which is already pretty popular, tested and is getting decent traction? You'd need to offer something really special to outperform DTube, otherwise you're not doing anything new.
Presumingly, LIFE is new in a sense that they bring crypto to everyday people through a reward program. Also I heard LIFE card may be the first international card which can potentially be used in the US. They also claim to have awesome future adopters but again this project is definitely lacking transparency and marketing.