I think we should wait till april alt least, at that time the 400k influencer will suddenly see that they can get paid in idh and get extra 20%. When they see the price going up they will hodl and tell other people about their paper profits. It is a vicious cycle and now they unknowingly become crypto investor/speculator too. 

Since they are investors, they have incentive to hype it and get follower, friends and the big guys like hedge funds buy some as will. When price become expensive, then u sell.