One does not need to use SMAS lists to run a spam free/low spam campaign.
Not every campaign manager who happens on the forum is good at finding spammers or has the ability to hire posters who post spam free.So SMAS is one of the easiest ways they can do it.You can't tell them to not manage a campaign because they're incapable of doing so but encourage them to use SMAS list as it would help recruiting deserving posters and keep the junk away.