Partnership with Purdue Farms - https://en.wikipedia.org/wiki/Perdue_Farms - a 6 Billion dollar private company specializing in poulty distribution. ShipChain finished its prototype last year and are launching their pilot program with Purdue during this quarter. And that partnership is just one of many more coming. On telegram the devs confirmed more partnerships in the works that they won't disclose until they're finalized.
Former VP of DHL Global Forwarding is on the team. Not an advisor... the team. DHL tasked this guy to work on a platform project to fix the ineficiencies in the industry, and then proceeded to throw nearly a billion dollars at this project. Didn't work. What DHL didn't realize is that the platform needed blockchain, and thats what ShipChain brings to the table. The fact that DHL committed so many resources to solving this problem is a huge green flag that ShipChain is tackling something that needs fixing. They are trying to distrupt a *multi-trillion* dollar industry.
This isn't something that looks to compete or rival Walton/VeChain, but to work with them. This isn't for BMW or Wine supplies -- its for the truckers and freight operators that deliver the products that VeChain and Walton will authenticate. I highly reccomend reading their section in the whitepaper on how the industry works now to see that this compliments Walton/VeChain rather than competes with them.
Just so you don't only have a random redditor's take, here are some articles that have popped up about it around the internet: