its developed by Rhett Creighton. he is developer of Zclassic(which is did huge increase last month)at same time.it has a small market cap and mineable coin. %33 of the mined coins goes to reward pool.

concept is similar to steemit but if you lock 1000whl you are becaming a whale and can reward your followers. not by your own coins with reward pool coins.

its all my info about this coin.