This probably has been brought up before, but anyone think Amazon would launch there own Cryptocurrency exchange? Eventually there going to start taking cryptocurrency as a method of payment, why not also get into the exchange business as another revenue stream.
Let me tell you something about Amazon, they are the best company in the world for the average buyer like you and me - who orders socks, tv's, games etc (because of their refund policy, fast shipping, wide selection and quality of products). However, they are the worst company in the world for sellers and suppliers. They will undercut their sellers if they find their suppliers and effectively drive them out of business.
Amazon will never accept payment like XLM, XRP whatever - they will create there own to fuel their own greed and funnel profits into themselves. And we all standby and watch it happen.
I have to agree that they will make their own coin so they can take as much profit as possible. It makes perfect business sense to do it. As for them making a crypto exchange I don't think that would be in their business plan but hey you never know.