Binance is a rapidly growing exchange that concluded its ICO a few months back.
Though it is based out of China, it doesnt serve its native country but is open to almost all countries around the world.
Since its ICO to till date, it has grown tremendously and is now placed in top 10 cryptocurrency exchanges in the world. It now has more than 140 altcoins listed on it which are only increasing as the days are passing.
Binance being a centralized exchange has taken a unique take to expand its business and also provides a decent discount for day traders if they use BNB coins. BNB is Binance Coin which is the native currency of this platform.