I also see like that, first impression when reading on the start page as it is less interesting ,, here must be a change for us to succeed this project. create a start page that is as interesting as possible so we can lure the interest of many people ..
There's a saying that beauty is in the eye of the beholder and with the first impression, you can't understand what it is all about when you'll take some of your precious time reading what's the project all about. Although they still don't have announcement on when will be the ICO gonna start but it said that it will be on the coming days, I can't wait for that day.