I also don't know what the purpose of this KYC procedure is, does this really want to improve their service to ICO participants, or select certain people through the KYC process, or to discriminate against certain people as you say?
If even I as a privileged German citizen am being rejected: How will new projects and their KYC-partners ensure that everybody gets a fair chance? I don't want to see people being rejected just because they wear a beard (Sikhs, muslims) or because they live in the wrong country (sorry though for USA and China)!