It's just a promises. They already cheated, by hiding the fact of network centralization. So it's better to look at what they actually do, not what they promise to do.
Could be but it's a fact that some major companies are at least fond of the idea. You want to take the chance of not holding it when some major multinational spreads the news that they will use IOTA? It has more chance of some actual usage in the real world than 99% of all these funny wannabe circle jerk coins with 'big communities' and tons of paid youtubers.... If they get through with some company, you'll be too late. I'd like to take that chance and hold some.