Hello Doris

Spam is one of the big problems of email in general, not only in email marketing. In email marketing there are around 60% of untargeted mails, which can represent a kind of spam by itself.
There are a little less than 4 billon email recipients and statistically every one of them receives 3 spam mails per day. So you can imagine, how big the ammount of spam is. But that is only one thing, which EMMARES is solving. Generating overall global assesment system which will have infromation about all possible kinds of content quality and genders  will lead to smart usage of content deliver, which will benefit recipients and marketers.