Have a look at their official terms and conditions at their website (one had to accept before one can finalize the order).
First they strictly treat you as a business customer:
"1.2 The Products are sold for business use only and Purchaser hereby accepts that it has purchased the Products in order to conduct a business."
I specifically
asked KnCMiner about this point of their terms and conditions:
Q: Hi,
I read the following clause in your terms and conditions page:
"1.2 The Products are sold for business use only and Purchaser hereby
accepts that it has purchased the Products in order to conduct a business."
What does this implies?
I don't have an EU VAT number, can I still buy your products as a private individual?
A: Hi,
Yes you can still buy our products. What it means is that we don't sell consumer goods and therefore you as a customer are expected to have made an informed decision. Ordinary consumer rights legislation does not apply to the purchase. Instead the terms and conditions regulate warranty etc.
Thanks,
Carl
So, it appears they're effectively trying to safeguard themselves against "ordinary consumer rights legislation" but I don't think that their T&C is valid if in contrast with the EU law. I'm not a lawyer but I think there is the possibility that pretending to apply business rules to consumers by means of their T&C (the contract) could be deemed as an "
unfair contract term".
Obviously, since every "EU law" is actually an "
EU directive", what makes a (legal) point is Sweden's implementation of the consumer rights EU directives.