We are solving this problem by creating incentives. Rewarding anyone to promote events. This simply means that users can invite their friends and when their friends buy tickets, they earn Tokens (Cryptocurrency), while the user who bought ticket gets a kind of cash back motivation to buy more tickets on KickCity platform. KCY tokens can be used to buy tickets on the platform and can also be converted to FIAT.
It's a kind of affiliate right? During these days, I learnt that there are some people who are not so fond of such thing, especially when the referral comission is high. Unfortunately, these people are mostly also those who have a significant audience. That is why we launch bounty campaigns, visit blockchain events, pay big money to media an so on.
I don't know which strategy has what conversion rates. For me personally, I prefer the following.- Having a clearly stated project whitepaper (I usually understand some ICO project well only after the release of their platform. Not just by reading whitepaper. Maybe that's my weakness, but I'm sure it's somehow same with most people)
- a proper bounty campaign rather cheap affiliates
- a thread about bounty campaign being run by a high rank member with a good reputation or someone from the project with his name, not just a newbie with random name who only responds when he feels like (well, that's a factor I include when thinking about joining a bounty campaign on this forum),
- A project which have strict rules (e.g. No price prediction, No prior announcement of exchanges, no spamming allowed for promoters, etc.). I strongly believe confidence of investors is crucial for spreading with words of mouth.
Anyway, these are just my personal opinions.
