You're essentially complaining that you have to make high-quality posts in order to participate in signature campaigns.
If you want to talk about unfair, think about the Hero Members that have created high-quality posts in the past yet are now bummed out of Legendary status because they're 500 merits away.
If you want to point out the Legendary members with shitty posts then I would recommend you to do so. Otherwise, sufficient action cannot be taken against them.
And I forget to ask you question, what if sMerit will be on trade and in fact, it is happening right now on Chinese and Russian market.
Why would you skip that important part?
Is it because you are happy because you are gonna be able to sell your sMerit and make money from that?
And what is the exact definition for "shitty post" and "quality post"?
What guarantee shiity post won't earn sMerit?
Please you are on the happy land, enjoy it as much as you can.
You don't have to go down to real life, when you're still on the heaven.