This is very interesting idea which is designed to make people more healthy by incentivizing them for walking. This is primary thing which impressed me to take a look into this project as proof of walk is going to get attention of everyone very soon. For me initial coins offering phase will be suitable to invest in it.
Pleased to hear it 
Yes, you are right, idea of incentivizing people for walking is only one part of our project. IZX is also great equipment for advertisers, business owners and game developers.