Seems to me that some people are getting upset about the fact that the zen team has been clear that they are playing the long game.  Focusing the vast majority of efforts on the long term tech CAN potentially have a huge payoff.  But only if the more vocal, well known, established and marketed coins don't offer anything even close in competition to kill you off as the vastly better marketed coin will win the market share unless it's trash because most people do not understand/or care enough about the tech to see why zen is/will/can be better.  They hear privacy coin and think they're all the same. while hardcore users may know the differences that barely worth mentioning when it comes to any total market. There are even plenty of people who are fairly well versed in this scene who haven't even heard of zen. Roger Ver and CNBC are perfect examples of this.  They both aggressively spew complete garbage all day and tons of people lap it up.

The big boat for the previous stage of awareness, user growth and $$$$ increase was missed.  that is a fact.  right now there are only some smaller tug boats in this market per say. the bullish euphoria around the end of last year was an opportunity zen did not capitalize on for a few reasons.  Some clear to everyone and maybe some only the devs know.  I feel as though those opportunities are important to take advantage of because the pace of growth and leadership leap frogging is near unprecedented.  It all counts. this year will be very different then last and 2019 will be that much different again.

We are now stuck in a corrective phase for the entirety of the crypto market.  Therefore any good news might as well be no news and any great news might as well be only good news etc.  It is wisest to market and explain your product when the audience is starving for it.  Right now not many are even hungry.  You could drop some "zen will be on binance" news right now and it's effects would be drastically lower than just a month ago when people were desperately wanting news.  Hopefully bullish spirits get flowing again before there is any great news and hopefully all that happens before governments make this even harder for the masses to understand/like/adopt.

Coming back around. "people are getting upset about the fact that the zen team has been clear that they are playing the long game".
This is something that could potentially not be an issue and work out great, but the fact is this could be an issue down the road that simply was avoidable in the first place.  I hope this "white night" stuff doesn't come down to being naivety that slowly hinders the project.  I'd argue the transparent, do right, long term tech plan is solid but there needs to be an entirely new attack vector for short term growth and awareness at all times. The competition is out there aggressively scheming, paying and in some case straight up lying to beat you.  Most people can and will never see through that unless you counter it.

poorly formatted, i know. I just rambled as i thought.  just some things that popped into my head from a decade+ portfolio manager experience.