I think one of the reasons for why the price on NVST is not increasing is because it can be found only on the Counterparty DEX.
Isn't it possible for it to be listed on other exchanges also ?
DEVs tried to list in Cryptopia, but they do not support XCP tokens. They also tried HitBTC, however they asked for a very unrealistic value to list the token. So the DEV found it best to develop their own CEX (Veserus), where it will be listed NVO and Xenio as well, thereby saving money from ICO.