Well one part ti is a scam. They said that it will be possible to mine it through the cell phones, but that is not true.
Cell phones vulnerability is a good reason to not to do mining, but why they anounced that in the first place.
Is it possible that they didn't know that? It was a good marketing for sure.
There are lots of untruth in not the most popular projects. How do they should attract people to themselves? Of course, there are different ways. Well, I do not see the main features that this project is a scum.