There is no single person on earth who haven't heard of bitcoin.
Everyone is talking about it, it's all over the news, everyone is buying it, price is dramatically increasing.
It's like gold rush back in 1848.
So why aren't we calling this bitcoin rush?
You know, in 20 years from now it would be funny to say - yeah, i bought/mined bitcoin during bitcoin rush back in 2017

I'm sure not every one talks or even knows about bitcoin, but I may say it's a fever for nowadays generation, the people who actively use internet. I think the climax bitcoin rush hasn't come yet.