Hey guys! I'm a marketing expert recently involved in ICOs. The industry is blowing my mind and from marketing point of view it's really interesting phenomenon to observe.
Today I want to ask you whether you watch carefully the ICO's videos. There are so many factors when one is making a decision whether to invest or not and the video is just one of them.
Is it important for you? What videos appeal better to you? The ones you see the team or the animated ones that describe the idea in a cool graphic way? Hope this will turn into a good discussion.
Usually it doesn't hurt it, but definitely doesn't do a positive impact. Because 99% of the videos are too shiny and 'see-how-great' are we without any useful information.
One exception: if the site is with auto-start video I'm insta closing it and never look back at the project. I'm too annoyed from this practice.