Simple, They just want to get an easy way of earning money. Cheating and stealing are part of our human nature. We do have a devil inside of us and we are fond of taking advantage to those people who we know are vulnerable. Scamming has been around in any type of industry, and we can't contaminate those people as they can easily jump from industry to another. Some people tend to scam due to influence of other people, urgency and etc.
Taking advantage on something else is an act of evil , unfair for someone who really work hard, but i believe that whatever you sow you will also reap... there is always a time of harvest a payment for every evil act..