This few tokens issued with a hot ICO and people are dumping, that's madness.
I suppose if you are rich and could afford thousands of them, then dumping half to cover your investment, and then holding half makes sense, but damn this one is a no brainer - they are very well funded, and anyone selling is leaving money on the table. 

Hold people, you'll be 10x or more in 12 to 18 months.  This was a super well put together concept, and may very well grow into the primary means of paying with crypto.

It's for sure going to be a player in the transaction game.