Well one part ti is a scam. They said that it will be possible to mine it through the cell phones, but that is not true.
Cell phones vulnerability is a good reason to not to do mining, but why they anounced that in the first place.
Is it possible that they didn't know that? It was a good marketing for sure.
I just cant stand this kind of jerk comenting on something without even knowing what they are talking about. Before making any comment please learn a bit about it first and stop making fun of yourself.
It is not actual mining, it is just simulation but getting paid. It is a nother form of airdrop. Its main purpose is getting blockchain to mass adoption, and I believe electroneum is among the first to do that.