What is an ICO (Initial Coin Offering) and why invest in one?
An ICO typically involves selling a new digital cryptocurrency or a token to raise funds for a project by the company or a group of people pursuing that project.
ICO typically is has the following inclusions for explaining the concept to the investors;
A website containing all the information about the project like project purpose, founders and their background, token structure in various fund raising stages of ICO like the PRE-ICO stage and ICO stage, Discounts offered to early investors
A video explaining the concept and how it will bring benefits to the community accessing this platform or any disruption in a industry by using blockchain or Artificial intelligence or any other latest technology
A whitepaper explaining the business model in detail (generally containing 20-25 pages)
Once the concept is designed and is ready for investors to view, this is then marketed on a rigourous basis using digital marketing platforms