Scam alert. There is no mention of them on coindesk yet they have logo of coindesk on their site. None of the hyper links on the site take you anywhere.
I have nothing to gain from this statement. Do your own research and be careful please.
If this turns out to be a scam after all then there's one benefit, namely you can be sure there will be an article about it on Coindesk. Probably the same if it isn't a scam too, with this amount of hype. I think everyone is curious if they can deliver that blockchain 3.0.