Actually, I think price would be more important.
Something is only a competitive advantage if your competition can't match it. KNC already announced a $5k price in November--the likely earliest ship date for Cointerra. What Cointerra might have on KNC is efficiency, maybe, we don't know exactly yet or by how much. KNC meanwhile has an earlier ship date, and that matters way more unless Cointerra wants to drop their miner's price precipitously in Nov, sub $5k, which I doubt they want to do.
Right, and unlike Cointerra, KnC has already paid for all their NRE. That means that, unlike Cointerra and KnC at this point - they can dump the chips for any price above their fabrication/production/shipping cost and still make a profit.
In fact, they can actually operate at a
slight loss until their competition gives up.
Only way Cointerra can beat them is if their chips are
far cheaper to produce then KnC's.
Hopefully they're taking lessons from what's happening with HashFast.
The cost to produce silicon is far lower for us than the competition. The reasons being; we have way much better perf/mm2 and W/perf. So, yes we will be able to sell chips at a more affordable price for the low end miner.