read the news that Google invested its funds in Storj, as for me it is already an indicator!
as Febo said, 99% of the times are just empty bullshits about investing, partnership etc..siacoin have a much stronger reall supporters and users, on long term sia will eatup all the other competitors wich only exist on a whitepaper. Siacoin dev team have done a very good job and showned to be honest. You cant find that very easy this days.