All the currency is being given freely away, small bounties (we call bounty #airdrop) will be given to devs who commit to the project.  There is some initial investing of ETH raised to get listed on exchanges but we are even hoping for future exchanges the community itself will donate together to get this done.  Community has much bigger influence and impact then large share-holders alone (whales).

We are hoping to garner a very large user-base of users who own these tokens.  The incentive will be free tokens given for those opening a trade account or downloading the app. We have many things down the road including whitepaper coming out soon with some highlights of the roadmap.

Also github official page opening soon where projects will be open source and developers can join past our current dev team.