Ehealth needs a Country with regulatory gaps to get Operations started, of course the project has potential anywhere in the world and you can get to it with ease, but you have to start in a country with fewer restrictions
I think when you start a project like this you simply have to comply with the rules, otherwise it will never be accepted.
When looking at around 30 pages of their whitepaper about legal aspects I think that they are fully aware of all rules and regulations they have to comply with.