Post
Topic
Board Economics
Re: Can cryptos destroy the invasive marketing?
by
paxmao
on 29/01/2018, 17:40:29 UTC
I am in favour of marketing campaigns, but I am not in favour of harassing people at every corner. It seems that the marketers have become quite wild. Could decentralisation help with this?

I am too is not in favor with invasive type of marketing strategies being implemented by many companies online or offline. The best marketing will always be permission marketing where both sides know the parameters of what they are doing and there is no coercion whatsoever...convincing people has to be based on merits and not on hypes. Now, we already have some marketing companies about to use the blockchain technology for their platforms and hopefully there would be a new day dawning for the marketing industry -- with the help of the blockchain, that is. I am not a good marketer but am always fascinated with marketing strategies that work and of course those that don't so we can learn from them. Block chain as applied in marketing will be a new frontier and I understand there are some ICO projects along this line...let's see how things will be developing on this as we know that marketing industry is a huge one and definitely one of the industries we can't help but experience everyday.

Exactly! There are many ICO projects out there in at least two spheres that affect the marketing. Firstly, the tokenised add payments, and secondly the identity services. I think that these can have an influence on invasive marketing. I would like to hear more views on this, as I deeply dislike it for promoting useless comsuption.