Not a chance, the product was priced in $USD not bitcoin. If you paid via bitcoin then you used a 3rd party like Bitpay that converted your BTC to $USD at a spot price to pay BFL.
That said, you should be able to get a refund from BFL in USD.
At this point, the problem is getting any refund at all. Those Scammerfly Labs claim that "all sales are final".
BFL are in Kansas, which has strong consumer laws regarding refunds, "the all sales are final" clause can be safely ignored providing you lodge your complaint in Kansas.
Thank you.
I've requested a refund today and told them I am going to file a complaint to Attorney General if they start their "sales final" bullshit. Waiting for their reply.