I hope I'm wrong on this since I invested in the ICO, but judging from the fact that it took them a year just to get their product out, while exchanges like Binance and Kucoin are establishing huge market presence. I have low hopes that they will compete with Binance and Kucoin. If they don't establish good network effect, which they already placed low expectations with their own investors who will be the first in network utilization, they will have a hard time stealing market presence from even Cobinhood and now Robinhood. They will have to do give aways and market the crap out of it. I feel like they miss out  the boat and should have released when they first said which was 4th quarter last year when it was a bull market. Still have hopes that I'm wrong, but I have low expectations at this point.