Facebook has a new advertising policy pertaining to cryptocurrency, binary options and initial coin offerings. The policy specifically prohibits ads that promote those types of products and services that are frequently associated with misleading or deceptive practices, Facebook Product Management Director Rob Leathern wrote in a blog post today.
Cryptocurrencies like Bitcoin, Litecoin and Ethereum, and initial coin offerings have all hit the mainstream, which has promptly resulted in a number of scams. While Facebook says it wants people to continue to discover and learn about those products and services, there are many companies who are advertising binary options, ICOs and cryptocurrencies that are not currently operating in good faith, Leathern wrote.
https://techcrunch.com/2018/01/30/facebook-is-banning-cryptocurrency-and-ico-ads/Majority of these binary and ICO related ads are misleading, there is no doubt about it. So Facebook has a reason behind their decision and I am sure it didn't came out of the blue. It is a well though fees decision because Facebook is going to loose a huge revenue stream.
It shows that ICO market needs to increase the reputation they currently hold and bring back the credibility. Otherwise, ICO market will be filled up with scammers like ponzi market. So I somewhat support thia decision.