I just want to add, merit can not be mocked just by a friendship or partnership, there may be some in this forum who have partners to manage campaigns or whatever. Keep behaving justly at all, there is no good reason to give a merit to a close friend or work partner, it's the same as selling a merit in my opinion.
I completely agree, but I think it's okay than selling your merit. Cause selling merit, sound like buying the service of others to get your account famous for an instant. Instant is good but hard work is worth it and favorable on my own view.