If users really don't know about the merit system,and what sMerits are,they shouldn't even be here in this forum. You can't expect theymos or anyone else for that matter to personally PM them about the newly integrated merit system. If people even go to their profile and click the merit hyperlink,they can know about sMerits. And there are so many threads in and out of meta(some jackasses are creating threads trying to "criticize" about the merit system in Alternate Cryptocurrencies board). So if users really want to be adamant ,let them be,they will realize they won't be able to rank up anymore.