Purpose is to give an opportunity for all crypto holders to use their resource (crypto currency) in their every day life. So to bring out crypto to the real world, currently it is used mainly only for trading in exchange, what is quite narrow choice for usage.
Benefits: if You mean for users - as it comes out naturally from our purpose, the main benefit for users will be opportunity to buy, rent and hire for crypto currency. Now we are doing that for fiat money, but we have as well crypto, why we are not using it the same way?! 

Thank You!