This is insane. There is too much mining difficulty already. This would make mining difficulty rise further...it is plain stupid.
Samsung can make huge losses here.
Your post doesn't really make sense. Samsung gets involved in this market because of how much potential there is. If we look at how much demand there is for proper mining gear, and that on a very large scale, it's more than lucrative for Samsung to enter this market. If they manage to offer their miners for a lower sale price, they'll probably start messing with Bitmain's market big time. Don't think anyone here will lose sleep over Bitmain losing its iron grip on this element of the industry. More entities being able to buy cheaper mining gear means a much stronger network in the long run, which of course will drive up the difficulty even further, but that's not a problem. Increasing difficulty means increasing demand, and if the price keeps growing as well, then everyone remains happy.
I somewhat agree with the poster you criticize here, though for different reasons. I really don't see a lot of potential in the ASIC miners market. Here are my two points regarding this matter. First, we don't know much about future Bitcoin regulations, so, in the worst case scenario, there may be nothing to mine. But probably Samsung knows better, more power to them. Anyway, they are likely testing waters with this endeavor and they won't lose much even if their effort fails miserably. And second, POW mining, and ASIC mining specifically, is a dead end, so entering this market seems to be a risky business on its own. To put it simply, they may be too late to the party. But then again, Samsung is just too big to lose too much even if they will have to quit.