I am not sure this is the cool project. In a way it sounds very simple, although their whitepaper is done professionally. But are you sure this ICO will have a good profit? Check it is the list of the ICOs and read about it more.
I can't be 100% sure in a good profit, of course.
But, the guys seem to be intended seriously and project economics was explained in the thread above. It's a right region at the right time.