Well, I have invested in Giftz twice so far, it is a project that I really like. If you are not familiar with it then I'll give a brief introduction: it is a loyalty rewards ICO, meaning that you can use their token for any loyalty program that is in the app. I am a member of a lot of loyalty programs and they are all over the place, so it is good to have this app with everything in one place and on the blockchain. I really like it.
Do you have more doubts? Maybe I can answer
otherwise check their website Giftz.io
That's nice, I use a similar product although not financed by crypto. They have business experience from before as well right? And what exactly does their token grant in terms of benefits?
Yes, I am quite sure they have previous experience with the area. However I have not tried their old services, I am only writing this regarding the blockchain part. Their tokens are basically the same idea as your airline miles, you earn them and trade for products or services. Any product or service as long as the provider is part of the merchant program. They already have an app working, you should check it out.