A lot of people are talking about the lightning network without even knowing that it may lead to a centralized network if some bank gets to have a lots of channels passing through it , which contradicts directly to the fondamental concept of cryptocurrencies which is storing value in coins and exchanging them between people without having a 3rd centralized party in the process and having to pay fees for it to not just make your transaction , but spy over your financial activities .. Lightning network might resolve lots of problems and revolutionize the blockchain as we know it , but people need to gather proper knowledge about it before starting to throw claims that it'll be the savior ..

Indeed , a lot of companies are making smart moves by exploring virgin grounds such as sports and tv shows , which reaches a wide basis of people that don't know about cryptos and that will eventually get interested in it if they find advertisement for it in their daily consumed entrainement feed .